Uganda Airlines signs up to promote the Pearl of Africa
By SwanAir Travel
Uganda Airlines, the national carrier, and the Uganda Tourism Board (UTB) have renewed their Memorandum of Understanding to improve tourist travel experiences within Uganda’s ports of entry. The agreement gives impetus to a slew of exciting campaigns previously launched by the Uganda Tourism Board.
The MOU signing event, held on the 20th of July 2023 at the Uganda Tourism Board offices, brought together leaders from the Uganda Tourism Board, Uganda Airlines, Uganda Revenue Authority (URA), and the Directorate of Citizenship and Immigration Control of Uganda (DCIC) (Immigration Uganda), all with the goal of optimizing the national airline opportunity.
Lilly Ajarova, CEO of UTB, (R) and Jennifer Bamuturaki, (L) CEO of Uganda Airlines, represented the two lead partners. (Image: Lilly Ajarova/Twitter)
This development follows the previous agreement reached between UTB and Uganda Airlines on February 4th, 2020 to accelerate the Destination Uganda campaign.
“With the airline’s recently added routes,” Ms. Ajarova stated, “there is a need for better positioning aimed at the promotion of destination Uganda.”
The 2020 MoU-inspired Explore Uganda campaign has seen activations online, on Uganda Airlines, at Entebbe’s National Airport, and throughout Kampala.
Most recently, the campaign has onboarded multiple Ugandan influencers, like kickboxer Moses Golola, television celebrity Anita Fabiola, and journalist, Muhereza Kyamutetera, among others, to document travel experiences countrywide.
This development marks one more step towards improving Uganda’s marketing campaigns for inbound and outbound travel enthusiasts.
Uganda Airlines has expanded its route since the last agreement to include Dubai, Johannesburg, Nairobi, Mombasa, Juba, Mogadishu, Kinshasa, Bujumbura, Dar es Salaam, Zanzibar, and Kilimanjaro, with hopes of adding London, Guangzhou, and Kigali.
This renewed partnership, according to Ms. Ajarova, is in line with UTB’s strategic plan to proactively “position Uganda as a competitive (tourism) destination” while increasing intra-African travel to Uganda from emerging economies such as Nigeria, South Africa, and neighbouring Kenya.
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The technical teams involved in the MOU take a group picture. (InternetPhoto/Lilly Ajarova/Twitter)